Wendy Hartley with the association’s President’s Award for Wendy’s work assisting the association in garnering hundreds of media stories highlighting excruciating patient wait times for
orthopaedic surgery in British Columbia.
HartleyPR year in review and thoughts on what’s ahead for 2023!
Here is a sampling of highlights from our 2022, working together with amazing clients and partners (that we can speak of 😉). What are some of yours?
- Nearly 1000 stories in the media for clients/patient advocates/health care leaders in British Columbia with the BC Orthopaedic Association and Consultant Specialists of BC
- Raising awareness with key media coverage and gala event support for imperative Supportive Cancer Care in British Columbia with the team at InspireHealth
- Rick Hansen Foundation: CN Tower gets ‘gold-level’ accessibility certification from Rick Hansen Foundation. Stay tuned for super exciting news announcements from RHF in 2023. There are no shortage of news announcements with this highly progressive organization committed to inclusivity for all!
- Bard on the Beach returned to Vanier Park and secured over 500 media mentions as audiences and media were eager to watch live entertainment again.
- Vancouver Opera made the return to full-scale productions and exceeded their house count expectations with their spectacular opening production of The Pearl Fishers.
- Our ongoing PR supports for Fresh St. Market in British Columbia included a successful influencer event in November celebrating their new, BEAUTIFUL location in Langley, B.C. Every municipality needs a beautiful hyper-focused FSM grocer! Grocery game changer!
- Planted Expo in June had its highest attendance with the appeal of top-rated speakers and increased media partnerships as vegetarian and vegan lifestyles are becoming widely popular.
- Produced two sold-out super successful fundraising events with Zajac Ranch for Children with legendary ‘Lunch with a Legend’ guests Peter Brown, founder, Cannacord Genuity and Gordon Campbell, former B.C. premier, former mayor of Vancouver and Canadian High Commissioner to the UK. We have more super intriguing Zajac Ranch lunch headliners beginning in Feb. 2023. Stay tuned!
- With continuing work as Director of the Board with I’m a HIPpy, this Vancouver-based grassroots organization has grown exponentially,now with global partnerships around the world including Stanford, Toronto Sick Kids, and in India, China, Australia and more.
What we see for 2023
- Businesses of all sizes will need to continue to be vigilant with how their operations are run while keeping their employees and customers’ satisfaction top priority otherwise mainstream media and anyone on social media will not hesitate to whistle blow and call them out for inaction or mishandled interactions, and unfair or poorly run operations. Brands must walk the talk. And if they trip, call us! Better yet, engage early and often with your PR expert building a solid brand and a brand your employees and customers will love.
- We will continue to hear from strong voices and intense patient advocacy from those working on the frontlines in our crumbling health care system. Physicians, surgeons, specialists, nurses, paramedics will continue to hold the federal and provincial governments accountable for any gaslighting as wait times and patient care across the country face extremely steep hurdles ahead.
- Collab collab collab. We will continue to see brands collaborate on proactive marketing and PR campaigns for mutual benefit. There are great creative opportunities here to reach broader audiences and more customers across all types of industries. Have an idea to partner with one of our clients? Or want to brainstorm on potential collaborations for your business? Please reach out!
- Digital everything. Organizations will need to continue to innovate when it comes to selling their products and services. Technology companies are finding ways to deliver convenience on just about everything – buying and selling cars, comparing and finding the best price on a prescription, insurance, doctors visits, counselling, teeth straightening, prescriptive glasses and contact lenses – never mind the obvious food, transportation and the list goes on and on.
Do you need help to build your brand, increase customers and build your business? Connect with us! And if you find yourself in a crisis, we are experts and the best in the business in issues management.
All the best in 2023!